Full-page print ad for Bold Traveller Magazine. An online magazine with an upscale clientele. Research showed that this clientele is interested in exclusive, spectacular, and well-planned adventures.

The goal was for the poster to communicate this by guiding the eye through the bright yet calm colours sed in the typography. Guiding the eye through a composition of an individual in a relaxing spectacular setting, showing the exclusivity of the remote luxury lodge, with their private helicopter in a big mountain setting.

I created the concept, wrote the copy, and achieved the final ad by a composition of 7 pictures.