Travel brochure for guided horseback riding in the Rocky Mountains, targeting women 25-35 that are not necessarily experienced in the mountains.

The goal for the design was to feel approachable, feminine, and bright. Communicating that big mountain, spectacular and rugged adventures on horsebacks are approachable.

The design was developed using soft colours — contrasting bright pinks and oranges with deep blues.
I created the  copy, illustrations and mixed crisp mountain scenes with soft vector graphics in the sky. The photos were treated using different adjustments layers to elevate the feel. A script handwritten typeface was chosen, contrasted with a clean humanist typeface, both with a feminine and friendly feel. My hope was to make the target audience feel curious about spectacular big mountain adventures.