Design of three seed packages for wild flowers that contribute to recreating habitat for bees. In this case Lavender, Sea Holly and Coneflower. Bees are vital to nature and our natural food sources — 60% of beehives have disappeared the last 50 years.

The goal was to make the typography, copy, colours and design elements to feel uplifting, impactful, approachable and easy, so everyone feels like they can help. Specifically women aged 35–50. I created the colour palette, illustrations and copy.

My hope is that the design makes the buyer feel like they, easily, can help having a positive impact on recreating bee’s natural habitat.