Creation of concept and design to fit a graduation identity titled “Dare to design a beautiful future”.

The goal was to tell a story that highlights a bright future by pushing oneself into unknown situations. Through exploration of such concept, I created the story of a wolf guiding and pushing rough little rocks up and off a cliff to break open the beautiful crystals hiding inside — letting them shine into the night.

The feel was to be gloomy, unknown and mysterious, using tints (of InFocus Film School’s colour palette) that were muted with bright light contrasts from the wolf and crystals — representing the impact their actions have on their future. The “night” represents working in the dark and the “pushing rocks off a cliff” represents trusting the process.

I created the concept, illustrations, typesetting and colour palette using InFocus Film School’s Style guide and copy provided. Hoping to take the spectators on a little journey through the story.